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In-Store Displays for Marketing

If you are looking for ways to increase sales and visibility for your products, you can make use of in-store displays. End caps are an excellent way to showcase your product. Floor graphics are also a great way to get attention because they are unexpected by most customers. Some displays are more creative than others, while others are just a cardboard with a message. Regardless of what you choose to display, there are many ways to maximize your results.

Colors play a vital role in display design. Research shows that about 85% of consumers choose a product based on color. Bright, bold colors that are pleasing to the eye can attract consumers’ attention and make them feel more interested in the product. Different colors evoke different connotations. Light blue, for example, invokes a relaxing feeling, while red ignites a more adventurous mood. Therefore, when choosing colors for your retail display, make sure they complement the overall branding of your brand.

Banners and signage are another great way to attract attention to in-store displays. They can be placed behind a display and can change the message as necessary. Banner materials include mesh vinyl, cast vinyl, and calendar vinyl. Retractable banner stands make them easy to set up. You can even use a tablet stand to incorporate technology into your retail display. Tablet stands will allow you to display a tablet at eye level and frame it in a visually appealing way.

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